LEAP | Pecaut Centre for Social Impact (LEAP) was created in 2012 to address complex social issues, and since then they became Canada’s leading social impact innovator. In 2022, recognizing the unprecedented setbacks women faced during the pandemic, Leap launched the “Advancing Women’s Economic Well Being” report, demonstrating how investing in women leads to long-term social and economic benefits that have a proven ripple effect.

Working with the B3 Strategy team I was responsible for crafting a fresh visual identity for this report. This involved developing a novel assortment of icons, charts, and illustrations tailored to resonate with their audience while facilitating a clear comprehension of the in-depth insights presented by LEAP.