Je M'Amuse

Packaging design: Marina Prates

Client: B3 Strategy, for Mark Anthony Group

Creation of a label for the rosé wine Je M’Amuse, that captures the essence of French refinement in a modern context. The label seamlessly merges minimalist aesthetics with classic charm, featuring captivating black and white rose and fruit patterns. A condensed serif font adds a touch of sophistication. Crafted to resonate primarily with women aged 20 to 35, this label appeals to those who seek a tasteful blend of tradition and contemporary allure.