Färm is more than a shop selling bio products. It is a cooperative that promotes healthy food and a healthy relationship between producers and consumer, creating value for the benefit of the whole community.

The new identity is unpretentious, personal, and above all, fun. Färm is not about setting rules, is about seeking quality of life and ‘joy de vivre’. Illustrations from Frédéric Jannin added humour and a local feeling to the identity, while the handwritten typeface increased the human touch.