Haventree Bank

When Equity Financial Trust began making plans to change over from a federally regulated trust company, providing alternative residential mortgage solutions, to a scheduled bank, they saw an opportunity to evolve with a new brand.

Brand designer
2017-2018

When Equity Financial Trust began making plans to change over from a federally regulated trust company, providing alternative residential mortgage solutions, to a scheduled bank, they saw an opportunity to evolve with a new brand. They were looking for something that aligned more strongly with how the company operates and whom it works with.

We shaped a new visual identity and tagline to fully support their new strategy and new brand name, supplying the company with a suite of brand building blocks, so that no matter the touchpoint, the new bank’s audiences will have the same brand experience: friendly and modern – and one that feels like coming home.

Creative director: John Furneaux
Project Manager: Sarah Longwill
Brand Strategy: Level 5 Strategy
Visual identity and 3D: Marina Prates