Milkweed Co.

In a sea of outdated, male-focused, and to be perfectly honest, “bro culture” cannabis paraphernalia, a new company with roots in an established medical marijuana practice speaks directly to an untapped and unmet need for a more sophisticated audience.

Graphic designer
2017

We designed their brand identity with the same ethos as they have when shaping their lifestyle products: purposefully crafted with thoughtful design and clean lines. It is an identity program that is both flexible and scalable, functioning as either a logo or a pattern, tempering a bold attitude with subtle finesse.

The new brand needed to be contemporary in both messaging and its products, expressing a modern, timeless style of living. The key was to develop a fresh yet enduring brand expression that would stand out in an overcrowded yet underdeveloped category. We designed their brand identity with the same ethos as they have when shaping their lifestyle products: purposefully crafted with thoughtful design and clean lines. It is an identity program that is both flexible and scalable, functioning as either a logo or a pattern, tempering a bold attitude with subtle finesse.

Creative director: John Furneaux
Project Manager: Sarah Longwill
Brand Strategists: John Furneaux and Sarah Longwill
Designer: Marina Prates
Photographer: Stacy Vasquez-Abrams