Creation of Diva’s brand, an experience center that reflects Antwerp’s tradition of trading and crafting diamonds.

Today Branding
Diva is an experience center in Antwerp where visitor can dive into the city’s rich tradition on trading and crafting diamonds. The identity was inspired by the cut of the stone that reflects the light and gives the diamond an unique shine. The faceted surface is reproduced on the logo and graphic device, that alongside with pictures, communicate the luxury of the most glamorous stone. Creative Director: Tom Andries
Brand Strategist: Mathias Delmonte
Designers: Marina Prates, Arnaud Fontaine, Bram Rutten