MARINA PRATES https://marinaprates.com Sun, 29 Oct 2023 08:53:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 214716241 Logos https://marinaprates.com/2023/08/26/logos/ https://marinaprates.com/2023/08/26/logos/#respond Sat, 26 Aug 2023 07:02:18 +0000 https://marinaprates.com/?p=2406

Logos

Logo design: Marina Prates

]]> https://marinaprates.com/2023/08/26/logos/feed/ 0 2406 LEAP – Pecaut Centre for Social Impact https://marinaprates.com/2023/08/26/leap-pecaut-centre-for-social-impact/ https://marinaprates.com/2023/08/26/leap-pecaut-centre-for-social-impact/#respond Sat, 26 Aug 2023 06:15:20 +0000 https://marinaprates.com/?p=2313

LEAP Report

Design and illustration: Marina Prates

Clients: B3 Strategy, for LEAP – Pecaut Centre for Social Impact

LEAP | Pecaut Centre for Social Impact (LEAP) was created in 2012 to address complex social issues, and since then they became Canada’s leading social impact innovator. In 2022, recognizing the unprecedented setbacks women faced during the pandemic, Leap launched the “Advancing Women’s Economic Well Being” report, demonstrating how investing in women leads to long-term social and economic benefits that have a proven ripple effect.

Working with the B3 Strategy team I was responsible for crafting a fresh visual identity for this report. This involved developing a novel assortment of icons, charts, and illustrations tailored to resonate with their audience while facilitating a clear comprehension of the in-depth insights presented by LEAP.

]]> https://marinaprates.com/2023/08/26/leap-pecaut-centre-for-social-impact/feed/ 0 2313 Pommeau https://marinaprates.com/2023/08/25/pommeau/ https://marinaprates.com/2023/08/25/pommeau/#respond Fri, 25 Aug 2023 03:50:59 +0000 https://marinaprates.com/?p=2360

Pommeau

Design and lettering: Marina Prates

Client: B3 Strategy, for Twisted Hills 

Packaging design for Pommeau, Twisted Hills’ latest offering. Pommeau, an exquisite blend of distilled cider, fresh apple juice, and meticulous oak whiskey cask aging, created in limited lots. In honor of this exceptional drink, we crafted a design that showcases the artistry and meticulousness inherent in Pommeau’s production process.

]]> https://marinaprates.com/2023/08/25/pommeau/feed/ 0 2360 Je M’Amuse Wine https://marinaprates.com/2023/08/24/je-mamuse-wine/ https://marinaprates.com/2023/08/24/je-mamuse-wine/#respond Thu, 24 Aug 2023 07:56:43 +0000 https://marinaprates.com/?p=2337

Je M'Amuse

Packaging design: Marina Prates

Client: B3 Strategy, for Mark Anthony Group

Creation of a label for the rosé wine Je M’Amuse, that captures the essence of French refinement in a modern context. The label seamlessly merges minimalist aesthetics with classic charm, featuring captivating black and white rose and fruit patterns. A condensed serif font adds a touch of sophistication. Crafted to resonate primarily with women aged 20 to 35, this label appeals to those who seek a tasteful blend of tradition and contemporary allure.

]]> https://marinaprates.com/2023/08/24/je-mamuse-wine/feed/ 0 2337 Jovie https://marinaprates.com/2023/08/20/jovie/ https://marinaprates.com/2023/08/20/jovie/#respond Sun, 20 Aug 2023 08:31:01 +0000 https://marinaprates.com/?p=2254

Jovie

Design: Marina Prates, Michelle Barnes

Client: B3 Strategy, for Jovie

Visual identity and packaging design for Jovie, a Dutch company developing a formula from goat’s milk – specially for babies with intolerance to cow’s milk. Alongside the packaging design, we developed the brand identity for Jovie, with a friendly logo that is both jovial and optimistic. After extensive research of the segment we created the word mark and packaging for their goat’s milk formula line, using illustrations that embodies the innovative nature of their product.

]]> https://marinaprates.com/2023/08/20/jovie/feed/ 0 2254 Able & Howe https://marinaprates.com/2023/08/19/able-howe/ https://marinaprates.com/2023/08/19/able-howe/#respond Sat, 19 Aug 2023 21:34:37 +0000 https://marinaprates.com/?p=2275

Able & Howe

Design: Marina Prates

Clients: B3 Strategy for Romi Lab

Formerly named ROMI Lab’s unique offering is the fractional CMO – partnering with organizations to lead business growth by growing business leaders from within. To better connect their brand identity to this offering, they’d developed a new name: Able & Howe.

 

B3 Strategy brought me on board to craft a visual identity that would help support the new name and communicate their offering and brand overall. To help audiences understand they would be in safe, expert hands, I used a bold serif font to convey a sense of tradition and stability. The customized crossbars in the A and H communicate growth and dynamism. The ampersand, standing out in gold, is the key piece of the wordmark, demonstrating the benefits of collaboration with the team at Able & Howe.

]]> https://marinaprates.com/2023/08/19/able-howe/feed/ 0 2275 Elaine Cardozo https://marinaprates.com/2023/03/15/elaine-cardozo/ https://marinaprates.com/2023/03/15/elaine-cardozo/#respond Wed, 15 Mar 2023 07:41:55 +0000 https://marinaprates.com/?p=2179

Elaine Cardozo

Design and illustration: Marina Prates

Creation of visual identity for Elaine Cardozo – Law firm, specialized in Brazilian and Portuguese nationality law.
]]> https://marinaprates.com/2023/03/15/elaine-cardozo/feed/ 0 2179 Haventree Bank https://marinaprates.com/2023/03/15/haventree-bank/ https://marinaprates.com/2023/03/15/haventree-bank/#respond Wed, 15 Mar 2023 07:04:28 +0000 https://marinaprates.com/?p=2149

Haventree Bank

Creative director: John Furneaux
Project manager: Sarah Longwill
Brand strategy: Level 5 Strategy
Designer: Marina Prates

When Equity Financial Trust began making plans to change over from a federally regulated trust company, providing alternative residential mortgage solutions, to a scheduled bank, they saw an opportunity to evolve with a new brand. They were looking for something that aligned more strongly with how the company operates and whom it works with.

]]> https://marinaprates.com/2023/03/15/haventree-bank/feed/ 0 2149 KdG https://marinaprates.com/2023/03/15/kdg/ https://marinaprates.com/2023/03/15/kdg/#respond Wed, 15 Mar 2023 06:39:32 +0000 https://marinaprates.com/?p=2122

KdG - Karel de Grote Hogeschool

Agency:  Today Branding
Creative Director: Tom Andries
Designers: Marina Prates, Noemí Iniesta, Bram Rutten
Web Design: Jeroen Houtmeyers
Motion Design: Arnaud Fontaine
Typographer: Jo De Baerdemaeker

Creation of a visual identity that translates the view of a top college in Antwerp.

 

KdG is a college in Antwerp with a wide offer of courses combining theory and practice. With the guidance of teachers and coaches, the students are invited to get their hands-on and take part their own education.

The visual identity is based on geometric building blocks combined to form an unique family of visual elements. This language translates the KdG’s view on stimulating students on being “builders”, with a proactive attitude towards their studies and life.

]]> https://marinaprates.com/2023/03/15/kdg/feed/ 0 2122 Milkweed https://marinaprates.com/2023/03/14/milkweed/ https://marinaprates.com/2023/03/14/milkweed/#respond Tue, 14 Mar 2023 09:11:48 +0000 https://marinaprates.com/?p=2085

Milkweed

Creative director: John Furneaux
Project Manager: Sarah Longwill
Brand Strategists: John Furneaux and Sarah Longwill
Designer: Marina Prates
Photographer: Stacy Vasquez-Abrams

Amidst outdated and male-centric cannabis paraphernalia, a pioneering company rooted in medical marijuana addresses an unmet need for a sophisticated audience. We shaped their brand identity mirroring their lifestyle products’ ethos—meticulously crafted with clean lines. This adaptable and scalable identity program, doubling as a logo or pattern, strikes a balance between boldness and finesse, reflecting a contemporary and timeless living style. 

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