MARINA PRATES

Twisted Hills – Plum Spirit

admin — Sun, 14 Jul 2024 06:23:34 +0000

Plum Spirit

Design: Marina Prates & John Furneaux

Clients: B3 Strategy and Twisted Hills

Packaging Design for Plum Spirit by Twisted Hills, blending traditional elements with modern typography and vibrant colors to accentuate the essence of the base fruit.

Twisted Hills

admin — Mon, 09 Oct 2023 15:55:05 +0000

Twisted Hills

Design: Marina Prates & John Furneaux

Clients: B3 Strategy and Twisted Hills

Twisted Hills’ spirits stand apart from their ciders, embracing a uniquely unconventional charm that remains relatively undiscovered across Canada and the US. Capturing consumer attention through innovative label printing techniques was crucial. Additionally, our designs infused a nostalgic, historical appeal into the labels, offering consumers a deeper understanding of the spirits’ essence and compelling reasons to fall in love with them.

Logos

admin — Sat, 26 Aug 2023 07:02:18 +0000

Logos

Logo design: Marina Prates

LEAP – Pecaut Centre for Social Impact

admin — Sat, 26 Aug 2023 06:15:20 +0000

LEAP Report

Design and illustration: Marina Prates

Clients: B3 Strategy, for LEAP – Pecaut Centre for Social Impact

LEAP | Pecaut Centre for Social Impact (LEAP) was created in 2012 to address complex social issues, and since then they became Canada’s leading social impact innovator. In 2022, recognizing the unprecedented setbacks women faced during the pandemic, Leap launched the “Advancing Women’s Economic Well Being” report, demonstrating how investing in women leads to long-term social and economic benefits that have a proven ripple effect.

Working with the B3 Strategy team I was responsible for crafting a fresh visual identity for this report. This involved developing a novel assortment of icons, charts, and illustrations tailored to resonate with their audience while facilitating a clear comprehension of the in-depth insights presented by LEAP.

Pommeau

admin — Fri, 25 Aug 2023 03:50:59 +0000

Pommeau

Design and lettering: Marina Prates

Client: B3 Strategy, for Twisted Hills

Packaging design for Pommeau, Twisted Hills’ latest offering. Pommeau, an exquisite blend of distilled cider, fresh apple juice, and meticulous oak whiskey cask aging, created in limited lots. In honor of this exceptional drink, we crafted a design that showcases the artistry and meticulousness inherent in Pommeau’s production process.

Je M’Amuse Wine

admin — Thu, 24 Aug 2023 07:56:43 +0000

Je M'Amuse

Packaging design: Marina Prates

Client: B3 Strategy, for Mark Anthony Group

Creation of a label for the rosé wine Je M’Amuse, that captures the essence of French refinement in a modern context. The label seamlessly merges minimalist aesthetics with classic charm, featuring captivating black and white rose and fruit patterns. A condensed serif font adds a touch of sophistication. Crafted to resonate primarily with women aged 20 to 35, this label appeals to those who seek a tasteful blend of tradition and contemporary allure.

Jovie

admin — Sun, 20 Aug 2023 08:31:01 +0000

Jovie

Design: Marina Prates, Michelle Barnes

Client: B3 Strategy, for Jovie

Visual identity and packaging design for Jovie, a Dutch company developing a formula from goat’s milk – specially for babies with intolerance to cow’s milk. Alongside the packaging design, we developed the brand identity for Jovie, with a friendly logo that is both jovial and optimistic. After extensive research of the segment we created the word mark and packaging for their goat’s milk formula line, using illustrations that embodies the innovative nature of their product.

Able & Howe

admin — Sat, 19 Aug 2023 21:34:37 +0000

Able & Howe

Design: Marina Prates

Clients: B3 Strategy for Romi Lab

Formerly named ROMI Lab’s unique offering is the fractional CMO – partnering with organizations to lead business growth by growing business leaders from within. To better connect their brand identity to this offering, they’d developed a new name: Able & Howe.

B3 Strategy brought me on board to craft a visual identity that would help support the new name and communicate their offering and brand overall. To help audiences understand they would be in safe, expert hands, I used a bold serif font to convey a sense of tradition and stability. The customized crossbars in the A and H communicate growth and dynamism. The ampersand, standing out in gold, is the key piece of the wordmark, demonstrating the benefits of collaboration with the team at Able & Howe.

Elaine Cardozo

admin — Wed, 15 Mar 2023 07:41:55 +0000

Elaine Cardozo

Design and illustration: Marina Prates

Creation of visual identity for Elaine Cardozo – Law firm, specialized in Brazilian and Portuguese nationality law.

Haventree Bank

admin — Wed, 15 Mar 2023 07:04:28 +0000

Haventree Bank

Creative director: John Furneaux
Project manager: Sarah Longwill
Brand strategy: Level 5 Strategy
Designer: Marina Prates

When Equity Financial Trust began making plans to change over from a federally regulated trust company, providing alternative residential mortgage solutions, to a scheduled bank, they saw an opportunity to evolve with a new brand. They were looking for something that aligned more strongly with how the company operates and whom it works with.